In this article I am comparing two of the most popular e-commerce platforms, Shopify vs WordPress, to find out which one can give you more opportunities to make money online. I will also compare them based on some of their features such as functionality, ease of use, design and support. After reading this article you should have a good idea of what each platform has to offer your business. Let us begin by comparing and contrasting each of these e-commerce platforms: Shopify Vs WordPress. It’s important to know what these services are before proceeding into their specific features:
Shopify vs WordPress – With Shopify you have the ability to set up an online store right from your website without any expertise at all. You just need to select a shopping cart template, add products, images and price lists. You can also customize the design of your store and upload any content you wish to be included. Shopify offers a array of Print on demand apps to really capitalise on that growing e-commerce trend. With WordPress on the other hand you will need knowledge of PHP, MySQL and other server side languages to build your store.
WordPress allows you to create unlimited income streams. You can display any product in your store and use Pay per Click advertising for generating revenue. WordPress allows you to publish any type of web page including blogs, product sales pages and more. To take advantage of WordPress as your ecommerce store, you have to pay for the professional installation of WordPress and learn the various plug-ins available to increase your online sales.
SEO is very important for both stores. When building an e-commerce web site, it is necessary to get maximum search engine exposure. Shopify SEO has in-built SEO plugins which help increase your search engine rankings. You can also publish optimized articles and optimize your web pages for better results. Shopify SEO gives yoast full control over the content of your website so that you can focus on building the product sales.
Another major difference between the two platforms is that WordPress is primarily used as a blogging platform while Shopify is best suited for an ecommerce web site. WordPress is also used as a platform to manage multiple blogs whereas Shopify is specially designed for online stores. Both platforms provide excellent user experience by allowing customers to easily browse through categories, search items and check availability. You have the flexibility to manage multiple inventory levels and perform basic sales and customer service functions right from your website administration area.
The choice between WordPress and Shopify can solely be made based on your requirements. If you are building an online store then you may prefer to go with WordPress as it provides more flexibility with regards to design and customization to Shopify allow you more freedom when it comes to pricing and inventory control. Both platforms have their own strengths and weaknesses so depending upon your business model and personal preferences, you can go for either one or the other. Shopify has the advantage in being easier to set up with less learning curve whereas WordPress has the ability to integrate with various other services like Google AdWords and Joomla so that you don’t have to take care of the technical details.